Urban Revolution’s business values are guided by the Permaculture ethics of Earth Care, People Care and Fair Share.
In everything we do we live these values:
Responsibility - for our own Earth impact
Optimism - that our simple solutions benefit the Earth
Community - to engage with, be inclusive, educate and inspire
Knowledge - a lifetime of continual learning that is shared
Service - be kind, listen, educate, encourage, care for and mentor
Teamwork - to make collaborative and insightful actions
Respect - for each person’s opinion, lifestyle and values
Passion - to grow and share what drives us
The word Permaculture was first coined by Bill Mollison and David Holmgren in their 1978 book Permaculture One. It means:
- PERMAnent agriCULTURE - sustainable food producing systems.
- PERMAnent CULTURE - design system for creating sustainable human environments.
"Permaculture is a philosophy of working with rather than against nature; of protracted and thoughtful observation rather than protracted and thoughtless action; of looking at systems in all their functions rather than asking only one yield of them and of allowing systems to demonstrate their own evolutions." - Bill Mollison
"Permaculture is the use of ecology as the basis for designing integrated systems of food production, housing, appropriate technology and community development. Permaculture is built upon an ethic of caring for the earth and interacting with the environment in mutually beneficial ways." - Sustainable Living in Drylands
The permaculture design principles have come mainly from the observation of nature and how it works best.The guiding considerations are:
- Everything is connected to everything else
- Every system function is supported by many elements
- Every element serves many functions
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